Almond Breeze Launches $3m Campaign Via DAYLIGHT Agency

Almond Breeze Launches $3m Campaign Via DAYLIGHT Agency

DAYLIGHT Agency has unveiled a new nationwide $3 million integrated brand awareness campaign for almond milk brand Almond Breeze.

The new campaign has built on the success of last year’s ‘Breeze the Day’ campaign, and features national out-of-home bus, billboard and shopping centre advertising, along with digital and social marketing, all of which are underpinned by strategic PR initiatives.

Almond Breeze campaign

On top of this, DAYLIGHT is set to launch a multimillion dollar trade campaign for the Almond Breeze Barista Blend which will include new product packaging and a comprehensive marketing strategy targeted directly at Australia’s barista community.

Mike McNulty, country manager for Australia and New Zealand at Almond Breeze, said: “Australians are embracing the health benefits of almond milk and the growing success of our brand in this space has been the strategic integration of advertising, creative, social, digital and public relations initiatives.

“The marketing dollar goes further when a clever creative campaign is supported by targeted and ongoing public relations activities. With both tools at play, brand awareness becomes memorable and more meaningful to the consumer and that’s where brand loyalty is built.”

Chris Gray, managing director of DAYLIGHT Agency, said: “To know our creative and strategic advice has led to a sales increase of 200 per cent on last year’s figures is incredibly satisfying for us.

“That’s a real win for our team and reinforces the DAYLIGHT offering of having a range of integrated communication capabilities under the one roof. It’s a true collaboration that genuinely supports our clients.”

Australia is the biggest and fastest-growing market outside the US for the Almond Breeze brand.

CREDITS

Client: Blue Diamond Growers

Country manager for Australia and New Zealand, Almond Breeze: Michael McNulty

Creative, digital and social: DAYLIGHT Agency

Executive creative directors: Chris Mitchell and Geoff Corbett

Account team: Emma Catchpole, Niamh Hamill and Harriet Hall

Photographer: Wendell Teodoro

Re-touching: Ted Blore, AdMagic

 




Please login with linkedin to comment

Almond Breeze DAYLIGHT Agency

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]